It can be said that the success of the communication strategy starts with the detailed communication plan and is aligned with the brand orientation, target customers and business objectives. In order to plan your communication, your business has to spend a lot of time and manpower, here are six steps to help you make the most efficient communication plan.
1. Perform analysis, market research
To make a feasible and productive communication plan, the first step you need to do is to collect and analyse relevant information about your brand, services, products and target audience of your business. To gather information, you can do the following:
To make a feasible and productive communication plan, the first step you need to do is to collect and analyse relevant information about your brand, services, products and target audience of your business. To gather information, you can do the following:
-Brainstorming with marketing, communications at the company if any
-Perform research and survey of Target customers
-Intensive research on brand, product and service through exchange with other parts of your company
2. Target identification
After collecting and rating all information, you determine your overall communication goals, including: What are the results you want to achieve? What do you want to accomplish when implementing this communication plan? In addition, a way for you to identify specific objectives is to apply SMART criteria: specific (explicit, specific) – Measurable (measurable) – Achievable (can be achieved) – Realistic (Actual) – Time-focused (time completed).
3. Defining Media Objects
Media objects may include customers as individuals or organizations. And the target customer is the end consumer or just the intermediate buyers. Depending on each customer object, there will be insight (implicit facts) and different consumer behaviors. Therefore, an effective communication plan always starts from deeply understanding the insight of customers.
4. Identifying Media channels
To send your message to the right target audience, you need to identify which media channels are effective and focus the most potential customers. Currently, four types of media channels are mainly used:
-Paid media: are paid media channels, we are called advertising channels. With these channels, you will have to pay for placing an article or image in any position in the newspaper, magazine, website, Google.
-Earned Media: is the form of communication through the PR channel. Usually businesses will choose a company about PR to share stories, articles on popular newspaper pages.
-Owned media: are the communication channels owned by your company. Building content on these channels will help your business reach customers more easily, creating valuable information for them.
-Shared media: is the communication channel used by users to share the articles, videos, pictures,… . We can see these sharing cases on social channels.
5. Set the timeline
To achieve your communication goals, you need to plan and time the steps for the best results. You can rely on your client's behavioral studies, habits, and resources, thereby identifying the time periods for detailed planning and important milestones to take note of.
6. Evaluate the results
Evaluation results are one of very important and indispensable steps. With this step, you'll be able to measure the results you get after implementing the plan. After you have the results, will you conduct a review of whether you have achieved your goal? If you're not happy with the results, you can adjust the things you need to do better later. The evaluation of your results can be done in many forms as follows:
-Annual Report
-Monthly Report
-Progress reports
-Reports from other departments
A communication plan is the main tool for successfully conveying your message to target customers. A well-written plan will help you achieve your business objectives and maximize your profits.
Metall-Creative Digital Agency
Website: info@metall.vn
Website: https://metall.vn
