The development of technology and social networking today has created for customers the habit, the behavior of purchasing changes constantly. Customers have decided to buy goods according to different processes at different times. So, between two Multichannel Marketing strategies and Omnichannel Marketing, which would be the right strategy for business optimization? Join Metall Agency to find the answer below this article Nhé!
1. What is multichannel Marketing and Omnichannel Marketing?
Multichannel Marketing, also known as online multi-channel marketing, is a marketing strategy that uses non-integrated online channels. Usually small and medium enterprises will choose this strategy to attract customers. But for business when applying this strategy often the system is data and track the purchase process of customers.
In contrast to Multichannel Marketing, Omnichannel Marketing is a marketing strategy that uses online but integrated channels. With these communication channels to form a unified system, creating a consistent experience with customers. Business when applying this strategy will easily track the journey of customer purchase.
The difference between these two models is that businesses that adopt the Multichannel Marketing model will often be more difficult to manage the data and journey of customer purchases than the Omnichannel Marketing model.
2. Multichannel Marketing and Omnichannel Marketing, where is the optimum choice for business?
Pros and cons of Multichannel Marketing models
With the Multichannel Marketing model, businesses can get many benefits such as:
-Reaching customers in many sales channels such as: Apps, Social Media, Website,…
-Customers can just reach the product, can buy directly through those channels
-No limit on the number of channels used
But besides, Multichannel Marketing also has the following limitations:
-As each channel applies the Multichannel Marketing form, these channels work independently, without the consistency between
-Difficult to update information on channels, especially if the business uses different sales channels
-Loss of customers without the information consistency between channels
Pros and cons of the Omnichannel Marketing model
Customers of the business will always come from many places and they often decide to buy goods in many different situations. Therefore, we need to have consistency in the management system of the sales channels, giving customers a seamless experience. With the Omnichannel Marketing model will help businesses bring many benefits such as:
-Help information business products are synchronized on the sales funnel
-Provide a seamless purchase experience for customers
-Help Customers buy products wherever you are on channels that suit your preferences
In addition to the above benefits, Omnichannel has limited sites that are hard to build or spend a lot of budget and resources to create systems that are capable of linking channels together. This requires businesses to find a 3rd party specializing in providing this service in order to be able to support the overall best management system. But with the Omnichannel Marketing model will be a measure of helping businesses optimize marketing and selling more efficiently than Multichannel Marketing model.
Currently, customers are no longer purchasing according to the process from cognitive, favorite to the purchasing decision. Instead, customers can get access to products in a variety of channels, directly purchasing with diversified processes depending on each situation. Therefore, giving customers a unified experience to make a purchase is crucial. So let Metall Agency help the business to change the way new customers are effective with Omnichannel Marketing Nhé!